Moreen Ikiriinya is the founder and CEO of EXprimi Beauty Kenya, a retail company dedicated to providing authentic international skincare and fragrance brands to the Kenyan market. Motivated by her own experiences with market gaps and retail intimidation, she launched EXprimi to create a welcoming, non-judgmental shopping environment where customers can access high-quality products from global brands like CeraVe, Clinique, and Estée Lauder. Beyond her role as a CEO, Moreen is a skincare expert and host of the Moreen Ikiriinya Podcast, where she empowers her audience with practical beauty advice, self-care tips, and entrepreneurial insights.