Car & General Limited, established in 1936, is one of the oldest and most established companies in Kenya. The company has been operating in East Africa for over 80 years, initially focusing on the importation and distribution of automotive and engineering equipment. Over the years, Car & General has diversified its product range, now offering a wide array of power generation, automotive, construction, and industrial engineering products. The company is known for its handcrafted products and has a strong presence in Kenya, Uganda, Tanzania, and Rwanda. Car & General is also involved in the microfinancing sector and has invested in real estate ventures. The company's leadership, particularly CEO Vijay Gidoomal, has played a significant role in expanding its operations and re-inventing itself over the years.