Alicia's Creme Bales

Alicia’s Creme Bales is a Nairobi-based fashion and wholesale retail business specializing in second-hand “cream bale” clothing, footwear, and mixed fashion apparel. The brand deals mainly in curated bale imports, offering customers affordable, trendy, and high-quality second-hand fashion selections sourced from premium cream-grade bales. It primarily serves small-scale retailers, boutique owners, and individual buyers looking for value fashion stock at competitive wholesale prices.

The business is part of Kenya’s fast-growing mitumba (second-hand clothing) ecosystem, with a strong focus on social media marketing and direct customer engagement through online platforms such as Instagram and WhatsApp. Its operations emphasize affordability, variety, and accessibility in the fashion resale market.